The Loft House

This new-build residential development in Victoria has been designed to mediate between the large-scale urban fabric to the north and the small-scale buildings to the south, forming a gateway building at the top of Strutton Ground to Victoria Street.

Our design achieves an increase of four floors and three dwellings over the existing building and maximises the internal area of the retail and residential units. The building is formally inventive and spatially efficient, which supports our client’s goal of attaining a high quality building that adds value to the site.

The use of brick refers to the many brick buildings in the area, and is also used to introduce tactility and patterning into the south-facing façade. The history of cultivation in the area was reflected in the local street names: Pear, Wood, Vine and Orchard; and this history is woven into the organic patterns created by glazed, recessed and perforated bricks.

The perforated brick screens hide service and utility spaces and allow the dappled light patterns to penetrate into the interior. Glazed bricks will shimmer in the sunlight, as the light catches the façade.

This project has been awarded planning approval by Westminster City Council. 


Structural Engineer: MNP

Services Engineer: Mecserve

Development Manager: Alchemi Group

Project Manager: Bruce Shaw 

Glazed Bricks: Makkum

Computer Visualisation: NJY Studio Ltd